Why Squarespace Is Ideal for Creative Professionals
If you're an artist, author, designer, or musician looking for a clean, professional, and easy-to-manage website, Squarespace is one of the best tools available.
As a web designer specialising in websites for creative professionals, I recommend Squarespace to clients who want strong design and simple management without the need for technical knowledge.
Built for Creatives Who Want Control
Squarespace is a website builder with everything built in—hosting, design templates, blogging tools, eCommerce, and email marketing. You don’t need to learn coding or rely on multiple tools. This all-in-one approach suits creative professionals who want to manage their websites without tech support.
With drag-and-drop editing and pre-built templates designed with aesthetics in mind, you can create a visually impactful online presence that reflects your brand and showcases your work.
Mobile-Friendly Web Design Matters
Over 60% of web traffic now comes from mobile devices [Statista]. Every Squarespace template is responsive by default. That means your site will work smoothly on phones and tablets, which helps improve user experience and boosts your Google ranking. Google prioritises mobile-first websites in its search algorithm.
SEO for Creative Professionals
Squarespace includes built-in SEO tools. You can:
Add alt text to images
Optimise page titles and meta descriptions
Submit sitemaps to search engines
Use clean URLs
Connect with Google Search Console
For creative professionals, SEO is how new clients find your services, portfolio, or shop. A website that ranks well means you don’t have to rely entirely on social media or word-of-mouth.
Use search-friendly keywords like “graphic designer portfolio,” “website for visual artist,” or “Squarespace site for musicians.” These terms should appear in your site titles, headlines, alt text, and meta descriptions.
Easy Portfolio and Gallery Features
Visual artists, illustrators, photographers, and musicians need a way to showcase their work without design headaches. Squarespace’s gallery blocks and portfolio pages allow for image grids, sliders, and lightboxes. You can organise your work into collections and add written context to guide viewers.
Video hosting is also easy—embed directly from YouTube or Vimeo or upload short clips to your site.
Online Stores for Artists and Musicians
If you sell prints, merch, music, or books, Squarespace includes simple eCommerce functionality. You can:
Set up digital or physical products
Offer discount codes
Integrate with Stripe or PayPal
Set shipping rates
This is particularly helpful for creatives who want to sell directly to fans or clients without setting up a separate Shopify or Etsy account.
Final Word
Squarespace is a practical, streamlined option for creative professionals who want a beautiful, mobile-friendly website that performs well and is easy to update. Whether you're building a portfolio, promoting your work, or setting up an online store, it gives you the tools to grow your brand without technical complexity.
